About MoriLoop
Building sustainable communities through innovative refill solutions
Reimagining Sustainable Living in Japan
MoriLoop was founded with a simple yet powerful vision: to make sustainable living accessible and convenient for every household in Japan. We believe that small changes in daily habits can create significant environmental impact when multiplied across communities.
Our marketplace connects conscious consumers with vetted eco-friendly products from local Japanese makers, creating a closed-loop system that eliminates packaging waste while supporting traditional craftsmanship and sustainable practices.
The Story Behind MoriLoop
MoriLoop was founded with a simple yet powerful vision: to make sustainable living accessible and convenient for every household in Japan. We believe that small changes in daily habits can create significant environmental impact when multiplied across communities.
499-135 Ogi, Ito City, Shizuoka Prefecture 414-0053
Creating Measurable Environmental Impact
Since launching, MoriLoop has prevented over 50,000 single-use containers from entering the waste stream. Our transparent tracking system allows every member to see their personal environmental impact, creating a community of informed and motivated individuals working toward a common goal.
Beyond waste reduction, we're proud to support local Japanese artisans and small-scale producers, helping preserve traditional manufacturing techniques while adapting them for modern sustainable living needs.
85% Waste Reduction
Average packaging waste eliminated per household
50+ Local Partners
Certified eco-friendly Japanese makers
150+ Pickup Points
Convenient neighborhood locations
Our Commitment to Japanese Values
At the heart of MoriLoop lies the Japanese concept of mottainai - the regret felt when something useful is wasted. This philosophy guides everything we do, from our careful selection of local makers to our innovative container return system.
We believe in the power of community cooperation, another cornerstone of Japanese culture. By connecting neighbors through shared refill stations and supporting local businesses, we're not just reducing waste - we're strengthening the social fabric of our communities.